FIAT


LONDON



When a space is a challenge rather than a restriction: the low lying ceiling in the showroom in Wigmore Street was the perfect opportunity to create pop styled functional niches and introduce minimal decorations inspired by bar codes to give the best showcase – using a totally white and chrome background – to the unique colour palette of the Fiat 500, the most famous Italian city car in the world.

Technical Info


Customer
Fiat

The project
flagship store
Location
London

Date
2007

Art Direction
Alessandro La Spada



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